ELEVATE YOUR BUSINESS

the brief:

Absis Consulting S.r.l. with the brand AbsisCo, is an Italian based company with a sister company based in Shanghai, China. The main focus of the activity is to bring Italian solutions for the entire food business. Characteristic of the company is the ability to aggregate high-quality, high-level people in different sectors. AbsisCo is very market-oriented in a pragmatic way: "Find professionals who really do things". Everyone know each other in the team and feel part of a team. Everyone share the practicality and the desire to do well.

strategy:

Nothing is left to chance, each element is defined with its own specific role. The style harks back to the sober Italian elegance with a touch of creativity, evoking the beauty of Italian style with a sense of classicism. It finds a balance between refinement and seriousness: a serious way of doing business with a sense of style. The star represents excellence and human sparkle, reflecting both the aspiration towards high standards and a warm, personal touch. It is complemented by the arrow, symbolizing direction, movement, and the dynamic spirit of the company—always updated, always striving for the highest standards. The use of gold symbolizes premiumness and top quality, but the tone of gold is warm with a subtle texture, representing a pragmatic and human approach. The font is classic and elegant, authoritative enough to provide space for showcasing the gold foil, yet stylish enough to convey a sense of precision. The color palette combines a warm, welcoming brown with a soft black to express elegance and complement the gold foil.