client /
CASA DEL DOLCE B&F
JOB /
Casa del Dolce Bertolini & Figli is an increasingly recognised and appreciated company in the world of Fine Pastry. For Christmas 2023, the premium tin packaging is introduced for the award-winning Classic panettone and the GOLD version, recently crowned winner of the Gold section of Panettone Day. Elegance, timeless style, and meticulous attention to detail define this luxuriously festive presentation.
the brief:
In 2023, for the fifth time, the company CASA DEL DOLCE by BERTOLINI & FIGLI won first prize in the competition “Il Panettone Day - the best artisanal panettone in Italy.” On this occasion, it is in the GOLD category that they reached the highest podium, and it is certainly a great success to celebrate and enhance with a Limited Edition packaging.
strategy:
The designed image is dedicated to the Christmas season but at the same time aims to be sufficiently elegant and refined to decorate the home environment all year round. The design for this tin recalls the style of classic Christmas baubles, reinterpreted in a light and soft manner, almost ethereal, immaterial, and angelic, with a deliberate touch of visual poetry. The layout is designed to make the most of the material's potential, allowing for three-dimensional scenic effects with significant visual impact. To maximize the emotional effect, the material's full potential has been utilized: embossing, debossing, shading, glossy and matte effects combined to create the overall sensation of a well-balanced and harmonious premium packaging. The success was overwhelming, and in the first month, all produced tins sold out, becoming a sought-after cult item even after the season.
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