client /
BERTOLINI E FIGLI
JOB /
Every Christmas, Casa del Dolce Bertolini & Figli celebrates the art of fine pastry with a beautifully designed decorative tin—an exclusive gift that doubles as an elegant piece of home décor. The 2024 edition, created to hold the award-winning Classic Panettone or the decadent GOLD creation, showcases a timeless, sophisticated pattern inspired by the magic of the holiday season. The vision? To craft a stylish yet practical accessory that will accompany you well beyond the festivities.
the brief:
Since Christmas 2023, Casa del Dolce Bertolini & Figli has introduced a special initiative: an exclusive tin packaging designed to encase their multi-award-winning Classic Panettone or the refined Panettone GOLD. The goal is to offer customers a premium, elegant experience—perfect as a gift or for celebrating the holidays with a touch of style and taste (in every sense of the word!). The tin’s design embodies the brand’s signature style: refined yet understated, much like the tone of voice that defines Casa del Dolce Bertolini & Figli. For nearly 45 years (2025 marks this remarkable milestone), the brand has been a trusted name locally, nationally, and internationally.
strategy:
The tin’s design is a seamless reflection of the brand’s visual identity, featuring a backdrop in Bertolini’s official Pantone color. Natural decorative elements, like the soft dark green sprigs of butcher’s broom accented by vibrant red berries, bring energy and warmth to the pattern. A delicate flurry of white dots mimics falling snow, adding a touch of understated elegance. At the center, a striking gold-framed diamond showcases the brand’s logo and tagline, guaranteeing quality and craftsmanship. Tying it all together, the eight-pointed star—a symbol of cosmic balance, renewal, and rebirth—adds the perfect finishing touch, sealing the composition with a heartfelt wish for light and peace.
less...
More...
