client /
TOMER
JOB /
for most of the retails companies in Russia Tomer represents a precious partner able to offere a wide range of delicious chocolates thanks to its experience in the field, starting from the selection of the production countries and then the selection of the best raw materials. Now the time has come to participate in person and present ourselves to the public as a brand that offers experience, quality and taste.
the brief:
Tomer Chocolate Factory has been operating on the market since 1998. Until today, the company's main business was the B2B segment. Tomer Factory produces chocolate products for one of the largest supermarket chains in Russia, and also supplies leading confectioners, manufactories and various commercial clients, such as small confectioneries, with chocolate. In 2021, the company assessed the potential of the end customer market and decided to create chocolate under its own brand in order to increase the B2C share.
strategy:
Based on the results of the initial analysis and the passionate entrepreneur approach and passion, it became clear that Tomer has every chance of becoming not just a brand, but a love-mark. The core of the brand positioning has been identified by Lidia Davidova - brand consultant - as "Chocolate for people" expressing in this way the deep intention to offer a wide range of products dedicated and created to satisfy the people tastes and preferences. On this base we developed the new packaging design system that has the following characteristics: 1: clearly expresses the brand positioning by making the most of the essence that is closely linked to the human being and its incredible richness full of diversity. On that concept have been created some different character that represent the soul of the product in connection with the ideal personality of the main consumers. 2: uses the color codes to express the complexity of the variants but at the same time help to enhance the incredible richness of tastes. 3: clearly differentiate the sub-ranges inside the offer: standard, premium, zero-sugar, vegan, light and 4. Express a strong appetite appeal using photos for the main ingredient (fruits and so on) together with a virtual 3D piece of chocolate made on the base of the real mould, to express the richness of the texture but at the same time have a functional tool to work on in different layout situation.
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